With eight years and hundreds of successful Social Media Marketing for Salon Studio Franchises under our belt, Slick Marketers knows the secrets to attracting the best and brightest stylists, estheticians, medspa pros and other beauty professionals to salon studio franchise locations. While SEO and Google Ads play a role, social media reigns supreme for reaching ideal salon studio renters.
Social Media Marketing for your Salon Studio Franchise
The beauty industry thrives on visual appeal and community connection. Hence, social media platforms like Instagram and Facebook provide the perfect avenues for salon studios to interact and engage with talented stylists, estheticians, medspa professionals and more. But with so much competition, how do you make your studio stand out in the crowded online space?
Here are 10 social media strategies specifically designed to attract new clients and build a loyal following for your salon studio:
1. More Eyeballs – Optimized Social Media Profiles:
This may seem obvious, but it’s crucial! For both Instagram and Facebook, ensure your profile is complete and SEO-friendly. More often than not, we are finding that profiles are lacking information to gain the attention of ideal salon studio renters.
- Keywords: Include relevant keywords such as âsalon studio/suitesâ in “[your city],” and in your profile bio and post descriptions to improve search discoverability.
- High-Quality Visuals: Use professional photos and videos that showcase your salon studio location, its ambience, breakrooms, restrooms, and salon community.
- Instagram Highlights: Create Highlights to showcase your salon studio location so people can see the look and feel of your place
- Clear Call to Action: Make it easy for potential salon studio owners to contact you! Include your phone number, website link in your profiles.
2. Attract More with Consistent and Engaging Content:
Social Media Marketing for Salon Studio Franchises is a marathon, not a sprint. Therefore, develop a content calendar to ensure a regular flow of engaging posts across both platforms.
- Social is Social, not Selling! Post content to give folks the ambiance and community of your salon studio. Showcase the talent and faces of your salon studio owners and their secret to success. Giving more “behind-the-scenes” glimpses into your studio culture is a must.
- Utilize Different Formats: Experiment with Instagram Reels, TikTok short-form videos, Facebook Stories, and high-quality photos to keep your ideal audience entertained and informed.
3. Show Off Your Salon Studio Owners with your Social Media Marketing for your Salon Studio Franchise.
Your talented beauty professionals at your location are the superstars of your salon studio! So make your social media presence more real by showing your people and salon community. Introduce them in engaging profile sections showcasing their specialties, experience, personality and of course their business and successes!
- Instagram Takeovers: Consider having your best beauty professionals take over your Instagram account and post stories to showcase the âday in the life” of a salon studio owner at your location! Keep it diverse, donât only show off your hairstylists, but your medspa professionals, barbers, lash-brow-skin artists too! Post on the studio’s social media, highlighting their work and unique styles.
- Encourage Stylist Engagement: Motivate your salon owners to share their work on their own social media tagging the your salon studio and relevant hashtags.
4. Build Relationships and Loyalty with Two-Way Conversations:
Social Media Marketing for Salon Studio Franchise thrives on interaction! Proactively respond to comments, comment on stories and participate in relevant local trends, and host polls or Q&A sessions to build a community.
- Run Contests & Giveaways: Generate excitement by running contests or giveaways that encourage user-generated content featuring your salon studio owners and their businesses.
- Respond Promptly: Address inquiries and messages promptly to demonstrate excellent customer service and build trust.
5. Make it Easy to Book Salon Studio Tours:
Make scheduling appointments of your salon studio seamless!
- Booking Links: Include booking links in Instagram bios and Facebook stories, directing potential salon studio owners straight to your appointment page.
- Promotions & Offers: Utilize stories to create urgency and excitement with “limited salon studio availability” or exclusive online promotions.
6. Use Videos for More Views:
People crave visual content! They want to see what your salon studio looks like, what the culture is like and what amenities are provided. Show off your beautiful salon studio from the facility to some of your talented beauty professionals.
- Post Videos People Want to See: Share your space, to your salon studios and the talented community. People want to see the place without having to come to your space (believe it or not, there is a REAL FEAR of getting caught touring a salon studio).
- Live Q&A Sessions: Host live Q&A sessions on Instagram or Facebook Live where you or your salon studio owners can answer viewer questions about your place, how they became independent salon studio owners.
- Video Shootting Pro-Tip: Turn up all the lights in your facility, clean the camera lens on your phone, hold the phone vertically and shoot smooth videos of your facility. Edit your video with trendy music and post it as a story and save it as a highlight as a âsalon studio tourâ.
7. Showcase the Success of your Salon Studio Owners:
You know it better than anyone else, the salon studio owners at each location play a key role in shaping the atmosphere and community.
- Share the Story: Introduce your salon studio owners and share their vision for their business and ask them why they love being their own salon boss.
- Post Owner Events: Feature owners participating in community events or industry gatherings to showcase your studio’s involvement.
8. Make Promotions POP:
Don’t let your promotions become stale! You canât continue to give 2 free week year after year and wonder why you arenât getting any new leads.
- Change Up Your Offers: Regularly update your promotional strategies with seasonal specials, new pricing packages, or limited-time discounts.
- Highlight Your Uniqueness: Emphasize what makes your particular salon studio stand out from competitors â a specific atmosphere, salon community or exclusive support.
9. Encourage Beauty Pros to Experience Your Salon Studio:
Turn social media engagement into in-person visits. While you should not hard sell on social media, your goal is to get people to tour your salon. With a balanced approach of showcasing your culture, community and success, you will need to focus on enticing folks to check out your space whether it starts with a virtual tour and ends up as an in person tour.
- Virtual Tours: Consider offering virtual tours via Instagram Live or Facebook Live to showcase your space remotely.
- “Book a Tour” Call to Action: Promote “studio tour” opportunities for potential salon studio owners to experience your environment and meet you.
10. Engage on Instagram to Connect with More Ideal Salon Studio Owners:
Did you know that the majority of salon studio lease-ups come from social media? Instagram fosters a strong visual community and that is where your ideal salon studio owners live and breathe. Take advantage of tools like hashtags and explore features to attract a wider audience.
- Targeted Hashtags: Research and utilize relevant hashtags that potential clients in your area might search for (#dmvstylist, #sacramentobalayage, etc.)
- Explore Reels & Stories: Utilize Instagram Reels and Stories to create content your ideal salon studios owners will find interesting. Showcase your people and place while making it fun. Connect with local beauty professionals by responding to their stories.
Slick Marketers is the agency for Social Media Marketing for Salon Studio Franchises!
Ready to transform your social media presence and fill your studios with top talent?
Don’t wait! Contact Slick Marketers today and schedule a free strategy session with our social media experts. We’ll help you craft a customized plan to attract the ideal renters and propel your salon studio franchise to success.
Call us at (714) 496-4499 or click here to schedule a strategy session!