If you’re struggling with tenant turnover, you’re not alone. Across the industry, more beauty professionals are switching locations, seeking better opportunities, or even leaving the business. However, the most successful salon suite owners know how to attract and retain top-tier beauty professionals—even in a competitive market.
At Slick Marketers, we’ve partnered with over 300 salon studio locations across North America, helping them fill suites, reduce vacancies, and build thriving beauty communities. We understand what makes a salon suite business flourish, and we’re here to share the key strategies that will keep your suites full and your tenants happy.
3 Proven Strategies to Keep Your Salon Suites Full
1. Elevate the Salon Suite Experience
Your salon suite is more than just a rental space—it’s a home for beauty professionals to grow their businesses and serve their clients. If you want tenants to stay long-term, their experience matters.
The most successful salon suite owners we work with go beyond just offering four walls and a door. They create a premium experience with amenities that beauty professionals value, such as:
24/7 access – Flexibility is key for stylists managing busy schedules. High-speed WiFi – A must for booking apps, social media marketing, and client communication. Luxe waiting areas – A polished, professional environment leaves a great impression on clients. On-site support & fast maintenance response – Nothing frustrates a tenant more than slow responses to facility issues. Having a dedicated team to handle maintenance requests, facility concerns, and move-in setup support makes a huge difference.
Pro Tip: First impressions matter! Providing a seamless onboarding experience for new tenants—including a well-organized move-in process, clear communication, and a welcome package—helps set the tone for long-term satisfaction.
2. Help Your Tenants Grow
Your tenants are talented professionals, but they’re also business owners who need support beyond their craft. When you invest in their success, they’re more likely to stay.
One of the biggest game-changers? Marketing support. We’ve seen firsthand how salon suite owners who promote their tenants build stronger relationships and boost retention. This can include:
Featuring tenants on social media – Spotlighting their work, promotions, and availability helps them attract new clients.
Running paid ads – Digital marketing campaigns that promote the salon suite as a whole (while featuring its stylists) drive leads.
Providing business education – Many beauty pros struggle with the business side of things. Offering training on marketing, finance, and operations gives them the tools to succeed.
Pro Tip: Some of our top-performing clients offer technical workshops (on advanced hair techniques, color theory, or lash applications) as well as business-building workshops (on branding, social media growth, or client retention strategies). When tenants feel empowered, they’ll want to stay in your salon suite long-term.
3. Foster a Strong Community
One of the biggest reasons tenants leave? Feeling isolated. Beauty professionals thrive in a supportive community, and fostering connections within your salon suite can make all the difference.
We’ve helped salon suite owners boost tenant loyalty by organizing engaging events such as:
Open houses – Showcasing available suites while allowing tenants to mingle with potential new neighbors.
Spring socials – Encouraging networking and collaboration among suite owners.
Summer bashes – Creating a fun, relaxed environment for beauty pros to connect.
Holiday gatherings – Strengthening community bonds and fostering a sense of belonging.
Pro Tip: Encourage cross-promotion among tenants. A hairstylist, lash tech, and esthetician working in the same building can refer clients to each other, boosting business for everyone. When beauty pros feel supported and connected, they’re far more likely to stay for the long haul.
What’s Your Biggest Challenge with Tenant Retention?
We know every salon suite business faces unique challenges when it comes to keeping suites full and tenants happy. What are you struggling with most? Drop a comment below—we’d love to help!
Need Expert Marketing Support?
At Slick Marketers, we specialize in helping salon suite owners fill vacancies, increase retention, and build thriving beauty communities. From social media management to paid advertising and business growth strategies, we’ve got you covered.