We all know that in order to attract and retain the best salon suite professionals, you should have a strong Instagram profile. Your profile can be a game-changer for attracting new clients and building a loyal community. However, many salon suite owners fall into common traps that can hinder their online presence and effectiveness. At Slick Marketers, we’ve spent nearly a decade working with numerous salon suite owners across the country, helping them navigate these challenges and elevate their social media game.
Common Mistakes to Avoid
When we onboard new clients, we often notice three recurring mistakes:
1. Using Instagram as a Billboard:
Your Instagram should not be a constant stream of posts about available salon suites. While promotions are essential, bombarding your audience with sales pitches can be off-putting.
2. Not Highlighting Your Unique Selling Points:
What makes your salon suite stand out? Whether it’s a unique location, special amenities, or exclusive services, your Instagram should showcase what sets you apart from competitors.
3. Neglecting to Showcase Your Suite Space and Community:
Potential clients want to see what they’re getting. High-quality images and videos of your suite space, facilities, and the overall environment can significantly impact their decision-making process.
A Success Story: Sola Salons NW Houston
Let’s take a look at one of our successful salon suite Instagrams, Sola Salons NW Houston. Here’s how we helped them avoid these pitfalls and create an engaging, effective Instagram presence:
1. Community-Focused Content:
Instead of using Instagram as a billboard, we highlight the vibrant community of salon professionals within Sola NW Houston. While we do pin important promotions at the top, the overall feed focuses on community and business spotlight posts. We suggest that you take the time to spotlight the businesses in your salon suite community. Fostering care and attention to their business helps their businesses by showcasing their unique products and services and also boosts their level of satisfaction. Oftentimes, spotlight posts will result in new customers for suite owners and in the long run help with long term retention.
2. Showcasing Unique Features:
In the highlights section, we feature specific locations and their unique offerings. For instance, Sola NW Houston’s 18th Street location boasts an education center that is free for all beauty professionals associated with them. This unique feature is prominently highlighted to attract potential clients, demonstrating our commitment to the education of the local beauty community. By showcasing these distinctive aspects of your management style and amenities, such as the education center, you emphasize your support and investment in the community.
3. Visual Appeal:
We ensure that the Instagram profile not only showcases the individual suites but also the facility, the community, and the support system. This comprehensive approach provides a holistic view of what it’s like to be a part of Sola NW Houston. We are not hard selling on our social media posts.
Leverage Our Expertise
With nearly a decade of experience and a proven track record, Slick Marketers knows what it takes to transform your salon suite’s Instagram presence. We’ve worked with over 300 salon suite locations across the country, helping them avoid common pitfalls and leverage social media to grow their business and fill up their salon suites.
Book a Strategy Session Today
Ready to take your salon suite’s Instagram to the next level? Leverage our expertise and book a strategy session with Slick Marketers today. We’ll work with you to develop a customized plan that highlights your unique selling points, engages your audience, and showcases your suite space effectively. Don’t let common mistakes hold you back – let us help you shine on social media.
Contact us today or connect with us on Instagram to schedule your strategy session and start transforming your Instagram presence.