As we approach the holiday season, beauty and wellness professionals will soon find themselves in high demand, starting as early as the first week of November. During this busy time, many professionals are unlikely to move or make changes to their business setup until the new year. For salon suite owners looking to lease up their studios, this means that now is the critical time to ramp up marketing efforts to fill your vacant suites before the holiday rush.
At Slick Marketers, we specialize in helping salon suite facility owners like you maximize occupancy rates by implementing timely and effective marketing strategies. Leverage Slick Marketers’ near decade of experience in marketing for salon studio brands and see our expert tips on how to boost your lease-ups with pre-holiday promotions and creative marketing techniques.
Create Limited-Time Holiday Offers to Drive Urgency
Holiday Move-in Special
Nothing motivates action quite like a limited-time offer. During the holidays, offering a special deal can make all the difference in converting prospects into tenants. A “Holiday Move-In Special” might include perks such as a discount on the first two months’ rent, bonus product credit, or extended liability insurance coverage. For example, offer new renters $400 in product credit or throw in complimentary suite painting services. These exclusive offers drive urgency and give potential tenants a strong reason to sign a lease before the new year.
Holiday Referral Program
Your current tenants can be your best source of referrals, and the holidays are a perfect time to incentivize them. Launch a holiday referral program that rewards tenants for bringing in new renters. Offer them something they’ll value, such as a rent discount, holiday gifts, or better yet, a monetary bonus such as $500 for each successful referral. This not only helps fill your suites but also strengthens relationships with existing tenants.
2. Host Holiday-Themed Open Houses to Engage and Attract
Festive Holiday Mixer
Turn your open house into a holiday celebration! Hosting a holiday mixer at your salon suites allows beauty professionals to network, mingle, and explore your facility in a relaxed and festive setting. Add holiday decorations, serve treats and beverages, and create a fun atmosphere that encourages professionals to envision their business in one of your suites. A collaborative holiday event, possibly featuring local vendors or beauty influencers, makes the experience memorable and builds rapport with attendees.
Suite Tours with Holiday Perks
During these events, offer guided tours that highlight the features of your available suites and throw in some holiday perks to make the deal even sweeter. You could provide exclusive holiday gift bags, discounted rent offers, or coupons for salon supplies to those who sign a lease during the event. These little touches can push prospects from “interested” to “committed.”
3. Elevate Your Marketing with Holiday-Themed Ads and Content
Festive Ads and Interactive Promotions
The holiday season is the perfect opportunity to refresh your ad campaigns and social media content. Eye-catching, festive visuals paired with engaging copy can draw attention and generate interest in your salon suites. For instance, you can create interactive holiday giveaways or charitable initiatives that both showcase your suites and engage with potential renters. The more you tailor your marketing to the holiday spirit, the more likely you are to capture the attention of beauty professionals.
Charitable Outreach
Adding a charitable component to your holiday promotions—such as donating a portion of new lease agreements to a local charity—can further enhance your brand’s appeal. It not only helps your community but also demonstrates a values-driven approach that resonates with beauty professionals during this time of giving.
Wrap-Up: Why Now is the Perfect Time to Market Your Salon Suites
Pre-holiday marketing for your salon suites is essential if you want to secure new tenants before the year ends. At Slick Marketers, we have nearly a decade of experience successfully filling salon suites with high-quality beauty and wellness professionals for our clients across North America. Our proven strategies, honed through years of working with over 300 salon suite locations, are designed to help you maximize occupancy with the right tenants.
We recommend utilizing limited-time offers, festive events, and holiday-themed promotions to create urgency and excitement around your available suites. By combining a sense of exclusivity with seasonal creativity, you can position your salon suites as the perfect opportunity for beauty professionals looking to establish themselves before the new year rush.
Make this holiday season your most successful yet with Slick Marketers’ expert guidance. Let us help you craft the perfect holiday marketing campaign to keep your salon suites filled and thriving. Schedule a strategy session with us today to get started!