At Slick Marketers, we’ve spent nearly a decade helping over 300 salon suite brands across the country attract more tenants and grow their businesses. One of the most common questions we hear is: “How do I rank first on Google, above my competition?”
If you’re looking to get noticed online and attract more beauty professionals to your salon suite, ranking higher on Google Maps is one of the most powerful things you can do. Today, we’re sharing our top 10 actionable tips to improve your ranking and stand out. Stick with us until the end, because we’re also offering a free resource that will help you get there!
1. Claim and Optimize Your Google Business Profile
Your Google Business Profile is the foundation of your presence on Google Maps. If you haven’t already, claim your listing and ensure your profile is fully optimized.
Steps to optimize:
- Add your salon’s name, address, phone number, and website.
- Include business hours and social media handles.
- Write a detailed description of your salon suite and services.
- The more complete your profile, the better your chances of ranking higher.
2. Choose the Right Business Categories
Google allows you to select primary and secondary business categories. Choosing the right ones is crucial to appearing in relevant searches. For example, should you list “Beauty Salon” or “Hair Salon” as your primary category? It depends on your focus!
Consider adding secondary categories such as:
- Medical Spa
- Nail Salon
- Tattoo Shop
- Chiropractor
- Eyelash Salon
- Tanning Salon
- Health & Beauty Shop
- Laser Hair Removal Service
This helps Google understand your business and boosts your visibility.
3. Add High-Quality Photos
Google and potential clients love photos! Regularly upload high-quality images of your facility, services, and happy clients.
Why?
- Google ranks businesses with more photos higher.
- It builds trust and gives potential tenants a glimpse of your space.
4. Encourage and Respond to Reviews
Client reviews are one of the most important ranking factors for Google Maps.
Best practices:
- Encourage tenants and clients to leave positive reviews.
- Send a follow-up message with a direct link to your review page.
- Respond to every review—both positive and constructive.
- Google rewards businesses that actively engage with their audience.
5. Keep Your Business Information Updated
Make sure your information is accurate at all times. If your hours change for a holiday or you relocate, update your profile immediately. Inconsistent details can harm your ranking and frustrate potential clients.
6. Post Regularly on Google My Business
Did you know Google My Business allows you to post updates? Take advantage of this feature to share:
- Promotions
- Special events
- Business news
Frequent updates keep your profile fresh and boost visibility.
7. Build Local Citations
Local citations are mentions of your business on other websites, such as directories and review platforms. The more consistent your business information is across the web, the more Google trusts your business.
Want a free list of local directories to list your salon suite? Head to www.SlickMarketers.com and request it through our Contact Us page!
8. Get Local Backlinks
Backlinks from trusted websites signal credibility to Google. Build relationships with local bloggers, businesses, and influencers who can link back to your website. Quality backlinks significantly improve search rankings.
9. Optimize for Mobile Search
With more people searching on mobile, Google prioritizes mobile-friendly websites. Ensure your site:
- Loads quickly
- Is easy to navigate on a phone
- Provides a seamless user experience
10. Use Local Keywords in Your Website and Google Profile
People search for businesses near them using location-specific terms (e.g., “salon suites in [your city]”).
Tips:
- Include your city, neighborhood, and surrounding areas in your website content.
- Use local keywords in your Google Business Profile.
Conclusion: Take Action Today!
By following these steps, you’ll increase your salon suite’s chances of ranking higher on Google Maps, attracting more tenants, and growing your business.
Get your free local citations listing to boost your rankings! Visit www.SlickMarketers.com and request it through our Contact Us page.
Ranking takes time, but with consistency and the right strategy, you’ll see results. Need help? At Slick Marketers, we’ve helped over 300 salon suite brands dominate their local market. Let’s make your salon suite the next success story! Click here to schedule a Strategy Schedule Session today.