Hosting a lunch and learn event is an excellent way to connect with other business owners and provide them with valuable information that can help them grow their businesses. Recently, Slick Marketers hosted an event titled “5 Google Ads Mistakes that are squashing your success” at their office in Rancho Santa Margarita. It was an informative and engaging event that covered the most common pitfalls businesses face when using Google Ads.
As a 5-star Google Ads Partner, Slick Marketers covered the basics of Google Ads, including proper planning, setting up for success, coveted conversions, budgeting, and maintaining momentum. These are all critical areas that businesses need to focus on to get the most out of their Google Ads campaigns.
Poor planning is a common mistake that businesses make when using Google Ads. Slick Marketers explained how to create a solid plan that aligns with your business goals. Slick Marketers explained how to create a solid plan that aligns with your business goals, how to choose the right keywords, and how to create compelling ad copy that resonates with your target audience. They also covered how to set realistic expectations and how to measure the success of your campaign.
Not setting up for success is another common mistake that businesses make when using Google Ads. Slick Marketers provided tips on how to set up your campaigns correctly, based on specific business goals (leads, traffic, brand awareness and more).
Not focused on coveted conversions is a problem that many businesses face when using Google Ads. Slick Marketers explained how important it is to add conversion tracking, create compelling calls-to-action that encourage users to take action, use landing pages that are optimized for conversions, and how to track your conversions using Google Analytics.
Blowing the budget is a common mistake that businesses make when using Google Ads. Slick Marketers provided tips on how to set a budget that aligns with your business goals, how to use bid adjustments to get the most out of your budget, and how to monitor your ad spend to ensure that you are getting the most bang for your buck.
Not maintaining momentum is a mistake that businesses often make when using Google Ads. Slick Marketers explained how to monitor your ad performance regularly, how to adjust your campaigns based on your results, and how to stay ahead of your competition by keeping up with industry trends and best practices.
Overall, the “5 Google Ads Mistakes that are squashing your success” lunch and learn event was a great success. Attendees left with practical advice and actionable tips that they could implement in their businesses immediately. Slick Marketers broke down the complex world of Google Ads into easy-to-follow steps and providing practical advice for businesses of all sizes. If you are looking to improve your Google Ads campaigns and avoid common mistakes, be sure to reach out at (714) 496-4499 for a free consultation.