Nikki Ong, Author at Slick Marketers

5 Essential Tips for Powerful Salon Suite Testimonial Videos

Nikki Ong November 12, 2024

As the world’s top salon suite marketing agency, Slick Marketers has helped major salon suite brands thrive in competitive markets for nearly a decade. From

5 Essential Tips for Powerful Salon Suite Testimonial Videos

Nikki Ong November 12, 2024

As the world’s top salon suite marketing agency, Slick Marketers has helped major salon suite brands thrive in competitive markets for nearly a decade. From bringing new salon suites into fresh markets to reviving the brand presence of locations with over 15 years of history, our marketing strategies have filled

5 Takeaways from the Salon Studio Franchise Association Conference! 📈 Boost Retention & Drive Lead Generation

Nikki Ong November 5, 2024

With the softening of the economy and increased competition, the salon suite industry has experienced numerous changes over the past year, making it more important than ever to have the right salon studio marketing strategy. Keeping up with the latest strategies to retain suite renters and generate quality leads has

Web Design and SEO: Ultimate Combo for Winning Websites

Nikki Ong September 26, 2024

When it comes to attracting highly talented beauty and wellness professionals to your salon suites, your online presence is your most powerful marketing tool. While traditional methods still have value, the niche nature of this audience demands a broader reach to find the ideal suite renters. In today’s digital landscape,

Building a Strong Brand Identity: Key Elements and Strategies

Nikki Ong August 27, 2024

You might assume that marketing and branding aren’t as crucial when renting salon suites or studios to health, wellness, and beauty professionals. However, with increasing competition and changing market dynamics, standing out is more important than ever. To successfully rent out your suites and achieve sustainable revenue, you need to

25 salon studio marketing strategies and tips to fill up your salon suites

25 Salon Studio Marketing Strategies to Fill Your Studios with Talent

Nikki Ong August 12, 2024

As a salon studio owner, attracting top-tier beauty and wellness professionals is essential to your business’s success. Leverage Slick Marketers’ nearly a decade of expertise and success in salon studio marketing to fill your spaces with the best local talent. This includes hair, lash, nail, skin, brow, medspa

Elevate Your Salon Suite Franchise’s Instagram Game: Photo and Video Guide

Nikki Ong June 4, 2024

Often, salon suite franchise owners treat Instagram and Facebook like billboards for hard selling their salon suites, here we are going to go over the best salon suite Instagram tips. However, using social media solely to push sales can deter potential beauty professionals. Successfully filling salon suites involves striking a

viral instagram tips for salon suite franchises

Viral Instagram Salon Suite Shifts for 2024

Nikki Ong May 17, 2024

Check out these salon suite franchise Instagram tips if you are ready to transform your salon suite franchise game in 2024? 🚀 With Instagram’s ever-evolving trends, it’s crucial to stay ahead of the competition and harness the platform’s potential to generate leads, tours, and lease-ups. Salon Suite Franchise Instagram Tips

10 Social Media Marketing Tips for Salon Studio Franchises

Nikki Ong April 9, 2024

With eight years and hundreds of successful Social Media Marketing for Salon Studio Franchises under our belt, Slick Marketers knows the secrets to attracting the best and brightest stylists, estheticians, medspa pros and other beauty professionals to salon studio franchise locations. While SEO and Google Ads play a role, social

Women in Business Series: Salon Studio Owner Heather Safrit

Nikki Ong March 28, 2024

At Slick Marketers, we’re privileged to work alongside some of the brightest female talents across North America. This Women’s History Month, we’re proud to shine a spotlight on a few of the remarkable women we admire for their innovation and resilience. Through their inspiring stories, we aim to ignite ambition

Women in Business Series: Suzette Christian-Marchetti

Nikki Ong March 20, 2024

Since the inception of Slick Marketers, we have had the great fortune to not only be led by our incredible woman president, Nikki Ong, but also the opportunity to work alongside some of the brightest and most talented women in business. In honor of Women’s History Month, we’re highlighting women

6th Annual Family Business Hall of Fame Awards: The Heart of Family Business

Nikki Ong March 12, 2024

The Family Business Hall of Fame Awards: Celebrating The Heart & Resilience of Family Businesses In business, there exists a special breed of entrepreneurs. These are individuals who intertwine their professional pursuits with the bonds of family, creating legacies that span generations. The 6th Annual Family Business Hall of Fame

Leap Into Success with Your New Marketing Agency Partner

Nikki Ong February 29, 2024

Are you feeling like your marketing efforts are falling short? As we celebrate the extra day on the calendar, it’s the perfect opportunity to reflect on our marketing strategies and consider if we’re taking unnecessary chances in marketing. Is a lack of communication, creativity, or ROI making you feel shortchanged?

Showcasing Your Franchise Business: Best Practices for a Successful Exhibit

Nikki Ong October 17, 2023

In the competitive world of franchising, participating in trade shows and exhibitions can be an excellent opportunity to showcase your brand and attract potential franchisees. To make the most of these events, it’s crucial to stand out from the crowd. In this blog post, we’ll explore the best practices for

Nurturing Your Salon Suite Leads in a Softening Economy

Nikki Ong September 12, 2023

The salon suite industry has become incredibly competitive with stand alone locations sprouting seemingly everyday. Effective lead nurturing and marketing strategies have never been more critical, especially in the midst of a softening economy. You may have reached out to potential tenants one, two, or even three times, but have

Slick Marketers: Your Ultimate Franchise Marketing Partner at the Franchise Show in San Diego

Nikki Ong September 7, 2023

The excitement is building as the date approaches for the most anticipated event in the franchise industry – the #FranchiseShow at the Del Mar Fairgrounds, taking place on October 7th-8th. For both franchisors and franchisees, this event presents a golden opportunity to connect with Slick Marketers, a seasoned agency with

Bridging the Gap in Family Businesses: Cal State Fullerton Center for Family Business and Slick Marketers

Nikki Ong July 28, 2023

Family businesses are the backbone of economies worldwide, bringing together tradition, history, and a shared sense of purpose. However, as new generations come of age and join the business, they often face a multitude of challenges. These challenges often include differences of opinion regarding vision, finances, and technology. In this

Genesis Bank Institute for Entrepreneurship: Illuminating the Future of Beauty Industry Entrepreneurship

Nikki Ong July 6, 2023

Recently, the team at Slick Marketers had the privilege of attending an inspiring event organized by Genesis Bank, titled “When Genesis Talks, The Powerhouse Series: Exploring the history and future of entrepreneurship in the beauty industry.” Held at the esteemed Advance Beauty College of Garden Grove, this event brought together

Unlock the Game-Changing Potential of AI in Marketing

Nikki Ong June 7, 2023

In today’s fast-paced digital landscape, harnessing the power of technology is essential for businesses to stay competitive and thrive. Artificial Intelligence (AI) has emerged as a game-changer, offering remarkable capabilities to dive deeper into customer insights, personalize marketing campaigns, and propel business growth to new heights. In this blog,

Revolutionizing Beauty & Medicine – World’s 1st AP Nail Con

Nikki Ong June 2, 2023

The beauty and medical industries united in a groundbreaking event at the FIRST Annual AP NailCon Medical Nail Symposium, held on May 30th in Garden Grove, CA. The event was inspired to meet the growing demand for healthier nail products while also revolutionizing the nail salon business. The remarkable

Celebrating Perseverance and Leadership at the 2023 Leadership Awards

Nikki Ong May 17, 2023

Slick Marketers’ Nikki Ong had the honor of being invited by her MBA classmate and community leader Tam Nguyen, as well as fellow alumna Linh Nguyen, to attend the 2023 Leadership Awards hosted by the Giles O’Malley Center for Leadership. The Leadership Awards recognizes Orange County and Southern California organizations

Celebrating Josh Davis of Slick Marketers 5 Year Anniversary

Celebrating Five Years of Excellence: Josh Davis’ Anniversary with Slick Marketers

Nikki Ong March 1, 2023

Celebrating Five Years of Excellence: Josh Davis’ Anniversary with Slick Marketers At Slick Marketers, we are all about celebrating our team members and the hard work they put in day after day. Today, we are thrilled to be commemorating Josh Davis’ 5-year anniversary with our company. Josh has been

Don’t Let These 5 Google Ads Mistakes Sabotage Your Success: Insights from Our Lunch & Learn Event

Nikki Ong February 25, 2023

Hosting a lunch and learn event is an excellent way to connect with other business owners and provide them with valuable information that can help them grow their businesses. Recently, Slick Marketers hosted an event titled “5 Google Ads Mistakes that are squashing your success” at their office in Rancho

Communicating to your Workforce: How Much and How Often do you Communicate with your Employees?

Working on Business Success: Slick Marketers Joins Small Family Businesses at the Center for Family Business Workshop, Powered by CSUF

Nikki Ong February 21, 2023

As a family-owned business, we know that effective communication with our employees is key to our success. That’s why we were thrilled to attend the recent workshop hosted by the Center for Family Business at California State Fullerton. The workshop focused on the important topic of “Communicating to your Workforce:

Marketing Superstars, Slick Marketers, Offers Rare Insight on Franchise Success

Nikki Ong February 17, 2023

Marketing Superstars, Slick Marketers, Offers Rare Insight on Franchise Success Franchise opportunity seekers rejoice! Slick Marketers is excited to announce that the agency will be among the elite exhibitors at California’s largest own-your-own-business event, The Franchise Show. This two-day event will be held in Los Angeles on March 25th and

3 Takeaways from the 2022 Sola Salons Summit

Nikki Ong December 29, 2022

In a 64 billion dollar salon studio industry, Sola Salons has established its brand as the #1 salon studio concept in North America with over 20,000 salon professionals. For over 6 years, Slick Marketers has been the top marketing vendor for Sola Salons and now proudly represents over 50% of

Slick Marketers Joins the Fight Against Breast Cancer

Nikki Ong October 12, 2022

A remarkable $562,400 was raised by over 4,000 individuals who joined in the 2022 More Than Pink Walk in Newport Beach, CA on September 25th 2022 to support breast health for the nonprofit Susan G. Komen For The Cure. Every year, the Slick Marketers team puts their efforts into

Slick Marketers offers $50,000 Money-Back Guarantee

Nikki Ong September 10, 2022

Franchise marketing agency offers a limited time $10K money back guarantee. In celebration of their 10th anniversary, Slick Marketers is offering a win-win guarantee of business growth, or your money back. This comprehensive program allows five qualified franchisees in industries including, but not limited to home improvement, food, fitness, health,

Meet Nikki Ong of Slick Marketers

Nikki Ong August 24, 2022

Today we’d like to introduce you to Nikki Ong. Nikki, we appreciate you taking the time to share your story with us today. Where does your story begin? It was 107°F degrees. I felt heat stroke setting in, but I COULD NOT turn on the A/C. With no job, a newborn

Baking, Broadway, and Business: A Glimpse Into the Life of Mary Bruggeman

Nikki Ong July 28, 2022

To the naked eye, Mary Bruggeman is a soft-spoken, hard-working student and employee dedicated to each and every project tossed her way – but, there is more to Mary than meets the eye. Passionate about volunteering, gardening, theater, and baking, Mary has had an incredibly fast-paced life full of unique

Unique Dedication and Commitment Like You’ve Never Seen Before: Getting to Know Becky Rookard

Nikki Ong July 14, 2022

Have you ever met someone who was so obsessed with something that they were willing to give over $2,500 to it? Enter Becky Rookard, Slick Marketers’ Summer Intern and the biggest fan of Harry Styles that our team has ever met. It’s true: Becky has spent over $2,500 on 3

Slick Marketers is Helping the Earth. Here’s How.

Nikki Ong May 3, 2022

As Earth Month comes to a close, all of us at Slick Marketers look back and reflect on what it means to protect our planet. Earth Month spans from April 1 – April 30, encompassing one of the most important days of the calendar year: Earth Day. Mother Earth has

People We Admire: Mark Strulowitz

Nikki Ong April 28, 2022

People We Admire: Mark Strulowitz There are two things that immediately come to mind when you first meet Mark Strulowitz: his New Jersey accent and that he has never met a stranger. People are immediately drawn to his dry and witty sense of humor and the way he naturally connects

Women in Marketing: Reflecting on Women’s History Month

Nikki Ong March 31, 2022

As Women’s History Month comes to a close, it is important to the Slick Marketers team that we acknowledge our female predecessors that have paved the way and inspired us in the marketing world. One such woman is Mary Wells Lawrence, who, in 1968, co-founded Wells, Rich, Greene advertising agency.

People We Admire: Jean Barbee Dawkins

Nikki Ong March 15, 2022

Throughout International Women’s Month, the Slick Team has reflected on some of the most admirable women that we are privileged enough to work with. One such example is the incredible Jean Barbee Dawkins: one of the most amazing, dedicated, and inspiring people that we have had the pleasure of getting

People We Admire: Teresa Whisler

Nikki Ong February 8, 2022

It is with great pleasure that we recognize Teresa Whisler as a person we admire this month. Based in Lancaster, PA, Teresa has a significant impact on the industry and territories she works in as the Director of Operations. She oversees Sola Salons in Pittsburgh, Philadelphia, and Nashville, where she

Our Word of 2022: THRIVE

Nikki Ong January 22, 2022

As we swiftly take on the start of 2022, our team has spent time reflecting on our goals and ambitions for this coming year. As we considered the weight and value of all that we wanted to accomplish, we came to the conclusion that all of these goals could be

Slick Marketers: Highlights of 2021

Nikki Ong January 10, 2022

2021 was a year of rebuilding and growth for many of our clients and ourselves. Looking back, we feel so honored to have celebrated so many of our clients’ successes alongside them. As we welcome 2022 with open arms, we’d like to share some of our highlights from the past

GivingTuesday: The Importance of Charity to Slick Marketers

Nikki Ong November 30, 2021

It’s GivingTuesday, a day that all of us here at Slick Marketers consider to be one of the most important of the year! As the holidays quickly approach, we see now more than ever the importance of using our success to help others in our community. GivingTuesday began as a

Reflecting on the Importance of National Breast Cancer Awareness Month

Nikki Ong October 29, 2021

With October winding down, all of us here at Slick Marketers are reflecting on National Breast Cancer Awareness month. Breast cancer has likely affected most of the women we have interacted with, and we think it is incredibly important to recognize and reflect on the month of October for that

Happy National Boss Day to the Best One There Is: Nikki Ong!

Nikki Ong October 15, 2021

All of us here at Slick Marketers would like to wish our incredible, inspiring, hard working boss, Nikki Ong, a very Happy National Boss Day! As a way to honor our fearless leader, we’d like to highlight her background and all of the things that make her the heart and

The Difference Between Branding and Marketing

Nikki Ong September 30, 2021

Branding’s the name, marketing’s the game! When it comes to labeling and defining your business, there is a very thin and fine line between the branding of your business, and the marketing of your business. In this article, we are going to identify more closely why branding and marketing are

What is Franchise Marketing?

Nikki Ong June 29, 2021

At Slick Marketers, one of the things we pride ourselves on is our strong belief in franchise marketing. For those unfamiliar with what a franchise is, the Merriam-Webster dictionary defines it as “the right or license granted to an individual or group to market a company’s goods or services in

What Makes Slick Marketers Different from Other Marketing Agencies?

Nikki Ong May 14, 2021

Here at Slick Marketers, we make it our goal to ensure all of our clients are pleased with our service and commitment to their brand. Our services and strategies greatly set us apart from other marketing agencies, further enhancing our belief in franchise marketing, localized marketing, and social media marketing

COVID-19: Persevering Through the Pandemic

Nikki Ong April 6, 2021

Throughout the COVID-19 pandemic, many countries have been faced with economic peril that has led to a domino effect of negative outcomes on businesses, big and small. While it is very important to recognize that many businesses and retailers have been negatively impacted by this crisis, there are many instances

The Markets We Represent

Nikki Ong March 10, 2021

As we swiftly navigate through the beginning of 2021, all of us here at Slick Marketers are reflecting on the highs and lows of this past year. From stay-at-home orders to mandatory closures, 2020 held a lot of uncertainty and confusion. This being said, 2020 also held a lot of

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