At Slick Marketers, we love seeing businesses in action—especially those that support the growth of other businesses behind the scenes. Last Friday, some of the Slick Marketers team had the privilege of touring the beautiful new space at USP Group, a Southern California-based, family-owned powerhouse in the world of print, fulfillment, branded kits, and event marketing logistics.
What made this visit extra special? We brought our children along 👧👦
Our daughters Noralynn and Reagan got a firsthand look at what a legacy-driven business looks like in motion. As parents and entrepreneurs, it meant a lot to see them explore, ask questions, and witness how a company like USP Group fuels the growth of countless others.
Carrying On a Legacy
USP Group was founded by Reza Khazraei, whose vision, leadership, and commitment to excellence laid the foundation for what the company is today. Now, we’re thrilled and proud to see his children, Jessy and Justin, actively carrying the torch and continuing the family legacy with passion and innovation.
The moment you walk into their space, you can feel the energy—efficient, creative, and driven by purpose. Their facility is clean, modern, and built to scale, with systems that deliver for some of the biggest brands and fastest-growing businesses out there.
More Than Print — A True Business Growth Partner
USP Group isn’t just a print shop. They are a growth engine for businesses—offering print, production, fulfillment, logistics, branded swag, and marketing automation, all under one roof. Here’s a closer look at what they offer:
🖨️ Print & Signage
From business cards, flyers, and brochures to large-format signs, banners, floor decals, vehicle wraps, custom packaging, and more. Whether you’re launching a new campaign or opening a new location, they bring your brand to life in print.
📦 Kitting & Fulfillment
USP Group specializes in assembling and shipping promotional kits, swag boxes, onboarding materials, and branded packaging. Whether you’re sending one box or 10,000, they handle every detail—on time and with precision.
They also offer automation for trigger-based mailing—meaning your welcome kits, thank-you gifts, or re-engagement campaigns can be shipped automatically as soon as a new customer enters your system. That’s next-level retention and customer experience.
🎁 Branded Swag & Client Gifts
Need custom mugs, apparel, notebooks, or retail-ready packaging? USP Group helps businesses create memorable, on-brand merchandise and gifts—perfect for employee engagement, client retention, or event giveaways.
🚚 Event Production & Logistics
Running an event or launching a campaign? USP Group can produce everything from signage to swag, ship to your event site, and coordinate logistics with white-glove service. Their project management team makes your event execution seamless.
Teaching the Next Generation
Beyond the business side of the tour, it was truly heartwarming to have our children see firsthand what entrepreneurship looks like at scale—and with heart. They explored the print shop, watched the fulfillment line in action, and walked away with big smiles (and big prizes, too!).
Reagan and Noralynn each got to take home a life-sized anime character print — a fun and unforgettable souvenir. And Nikki from Slick Marketers may or may not have grabbed her favorite head cutouts of her son Reagan. 😂
Why This Visit Mattered
In marketing, we often talk about growth, branding, and automation. But USP Group lives it. They make the backend logistics of marketing campaigns easier and more efficient—so business owners, marketing teams, and brand managers can focus on their message, not the mechanics.
As fellow believers in the power of small businesses and family-owned companies, we were deeply inspired by what USP Group is doing—not just for their clients, but for the next generation.
Final Thoughts
If you’re a business looking to scale your marketing, streamline fulfillment, or impress your clients with premium kits and branded merchandise, USP Group should be your first call.
They don’t just print.
They don’t just pack.
They help you grow.
We’re so grateful to Jessy, Justin, and Reza for the warm welcome and the behind-the-scenes look at what makes their business thrive. Thanks to Farhad for the special connection. It’s one thing to hear about powerful marketing systems—it’s another to see them brought to life by a team who cares deeply about quality, impact, and legacy.
📍 Check them out at usp.group
📦 Print | Fulfillment | Swag | Event Logistics | Automation