As the world’s top salon suite marketing agency, Slick Marketers has helped major salon suite brands thrive in competitive markets for nearly a decade. From bringing new salon suites into fresh markets to reviving the brand presence of locations with over 15 years of history, our marketing strategies have filled suites and brought brands to life. Testimonial videos are among the most impactful tools we use to achieve these results, helping salon suite franchise owners share authentic stories that resonate with their audience and establish credibility in their local market. Here’s how to shoot a successful testimonial video, with five essential tips.
1. Prep the Person
At Slick Marketers, we began nearly a decade ago by visiting salon studio tenants, capturing genuine, unscripted footage of their experiences and the excitement of owning their own salon suite. With years of experience, we know that a successful testimonial begins with careful preparation. Briefing your interviewee about what to expect and guiding them on key points to cover can make a significant difference. A well-prepared person who is relaxed and ready to share their authentic experience. By following this approach, we’ve helped our clients—whether new to the industry or with years of experience—capture powerful testimonials that connect with the local market to build trust and authority.
2. Plan Your Questions and Shots
Having worked with salon suites across various markets, we’ve learned that asking the right questions is essential to bringing out natural, relatable responses. Plan open-ended questions that encourage storytelling and choose shots that will make the viewer feel present. This level of planning has enabled us to create testimonial videos that are visually compelling and full of genuine insight, an approach that has helped salon suites attract and retain tenants effectively.
3. Ensure Your Equipment is Ready
Technical quality matters—after all, this video represents your brand. At Slick Marketers, we emphasize the importance of solid technical preparation, ensuring that camera, microphone, and lighting are all top-notch. High-quality sound and lighting make your testimonial look polished and professional, which is why we’ve always prioritized reliable, well-tested equipment in our projects to set a high standard for excellence.
4. Create a Comfortable Atmosphere
Nothing beats the authenticity that comes from a relaxed interviewee. With our years of experience, we know that the key to this is a comfortable setting. Start with casual conversation, and let them know it’s okay to pause or redo responses. We’ve seen firsthand that when clients feel at ease, they’re more willing to open up and share the kind of heartfelt stories that resonate deeply with audiences—whether they’re potential tenants or clients.
5. Capture B-Roll Footage
One of Slick Marketers’ secrets to successful testimonial videos is capturing strong B-roll footage. Clips of your client working in their suite or interacting in the space can bring additional depth and texture to the video. Over the years, we’ve used B-roll to add an immersive quality that keeps viewers engaged and lets them envision themselves as part of the story, which has been invaluable for driving inquiries and sign-ups.
Why Testimonial Videos Matter
For nearly a decade, Slick Marketers has been dedicated to supporting salon suites, whether new or established, with effective local salon suitemarketing strategies that fill suites and elevate brands. Testimonial videos play a key role in this success. By capturing the authentic voices of your clients, you not only build credibility but also create a powerful tool to attract potential tenants who see the value and vibrancy of your salon suite community.
Embrace these tips from Slick Marketers, the number one salon suite marketing agency in the world, and make testimonial videos a cornerstone of your marketing strategy. Interested in a salon suite marketing strategy session? Call us at (714) 496-4499 today or head here to contact us.