Check out these salon suite franchise Instagram tips if you are ready to transform your salon suite franchise game in 2024? 🚀 With Instagram’s ever-evolving trends, it’s crucial to stay ahead of the competition and harness the platform’s potential to generate leads, tours, and lease-ups.
Salon Suite Franchise Instagram Tips
Leverage Slick Marketers 8+ years experience in the salon suite franchise marketing. Our latest video showcases the shift from the old Instagram ways to the new trends you need to implement now. Despite your thoughts on the complexity our salon suite franchise Instagram tips, we’ll break it down and make it simple and easy to implement. Here’s your ultimate guide to leveling up your salon suite’s Instagram presence and turning quality content into engagement gold!
1️⃣ Bye-bye Static Photos, Hello Reels 🎥
Static photos are so 2020. 2024 is all about dynamic, engaging Reels. Reels allow you to showcase your salon suite’s personality, your community of beauty professionals and your unique space in a fun and interactive way. With their algorithm favoring video content, Reels are your ticket to reaching a broader audience and driving more engagement.
Pro Tip: Showcase your salon suite facility, showcase some of your salon suite owners working on their clients (if permitted), illustrate the vibe at your location and community events to keep your audience entertained and coming back for more.
2️⃣ Skip the Hashtags, Focus on SEO Keywords 🔍
Hashtags used to be the go-to for increasing visibility, but the game has changed. Now, integrating SEO keywords into your captions and profiles is key to being discovered. Generally, you need to put yourself in to the shoes of your ideal potential clients. Think about what they will be searching for and incorporate those terms naturally into your content.
Pro Tip: Research popular keywords related to the types of salon suite owners you want at your location. Tailor your content to include these strategically.
3️⃣ Shorter is Sweeter for Reels 🎬
When it comes to Reels, being brief is key. Aim for short, impactful videos that deliver your message quickly. Basically, the ideal length is around 5-15 seconds. This keeps your content digestible and encourages viewers to watch till the end, increasing your chances of appearing on the Explore page.
Pro Tip: Start with a captivating hook to grab attention within the first few seconds.
4️⃣ Aim for Shares and Saves, Not Just Likes and Comments 💬
Engagement is evolving. While likes and comments are still valuable, shares and saves are what really counts. Overall, content that is saved and shared not only boosts your post in the algorithm but also helps your audience find your valuable content later and share it with their friends.
Pro Tip: Create content that provides value, such as tips on how to setup one’s salon suite business for success, from how to grow Instagram followers to how to build a book of clientele that followers will want to revisit and share.
5️⃣ Keep it Simple and Less Edited ✨
Authenticity is key. Overly edited and polished content can feel impersonal and can be a put off to viewers. Therefore, when you embrace a more natural, less edited approach, you will build a genuine connection with your audience. Thus, show the real, unfiltered side of your salon suite from doing takeovers to sharing the community and camaraderie at your location.
Pro Salon suite franchise Instagram Tip: Use Instagram’s built-in editing tools for a quick touch-up rather than heavy post-production. Share as much content of your real community and real self.
6️⃣ Focus on Value + Provide Worth in Every Post 💎
Every piece of content you post should provide value. Whether it’s how to set up one’s salon suite, how to grow followers or take videos for social media, exclusive behind-the-scenes looks, or showcasing salon suite success stories, make sure your posts are worth your audience’s time. Furthermore, valuable content not only attracts followers but turns them into loyal clients.
Pro Tip: Regularly review your content’s performance and adjust your strategy to focus on what provides the most value to your audience.
Like our Salon Suite Franchise Instagram tips? 📌 Save this blog post and make sure to implement these six shifts, you’ll be well on your way to transforming your salon suite franchise’s Instagram game. Don’t just follow the trends—set them and watch your engagement and business grow.
Stay tuned for more tips and tricks on maximizing your salon suite’s social media presence! Interested in a strategy session with Slick Marketers click here to book a time with us?
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