The success of your salon suites largely depends on the success of your beauty and wellness professionals. At Slick Marketers, we have been supporting our salon suite franchise owners and operators by offering marketing assistance and creating value-added marketing materials and guides for their salon suite tenants. Here, we’re sharing tips for new salon suite owners to help ensure their success!
For new salon suite or studio owners:
Launching your own business in a private salon suite is an exciting journey, but it can also be a challenging one. As a new salon suite owner, you want to ensure that you start your independent business journey with a bang and make your business stand out and attract a steady stream of clients. Here are 8 tangible and efficient hacks to help you succeed in your new venture:
1. Create a Strong Brand Identity
As a new salon suite owner, your brand is more than just a logo; it’s the overall experience clients have with your salon. Develop a cohesive brand identity that includes a professional logo, a consistent color scheme, a unique style that reflects your salon’s personality and special services or amenities that clients can expect from your salon. This will help you stand out and create a memorable impression.
2. Optimize Your Online Presence
Ensure your salon suite has a professional and user-friendly website. Include essential information such as your services, pricing, location, and contact details. Your website is also a great digital portfolio. Showcare your best work, front and center. Additionally, create and maintain social media profiles on platforms like Instagram, Facebook, Google Business Profile and Yelp to showcase your work (hair, nails, brows, lash extensions, injections, microblading) and engage with potential clients, and share updates. As a new salon suite owner, your online presence is crucial for attracting clients.
3. Leverage Online Booking Systems
Implement an online booking system to streamline appointments and reduce no-shows. Clients appreciate the convenience of booking online, and it frees up your time to focus on providing excellent services. Choose a platform that sends automated reminders and allows clients to reschedule easily. Some of the top booking systems include Vagaro, Gloss Genius, Booksy, and SquareUp. This is a must for any new salon suite owner looking to stay organized.
4. Offer Grand Opening Specials and Discounts
One of the best ways to build up your clientele is to have grand opening introductory offers. For example, you could offer a discount on the first service or a package deal for multiple visits. You can also incentivize current clients by offering referral discounts. Word of mouth is one of your most valuable tools. Promote these specials through your website, Instagram, and local advertising to generate buzz and draw in new clients. As a new salon suite owner, these deals can help you build a loyal customer base quickly.Â
5. Network with Your Neighbors
Form partnerships with other salon suite owners and local businesses to cross-promote each other. For example, team up with neighboring suites that provide complementary services such as nails or waxing if you offer hair services or nearby boutiques, gyms, or cafes to offer joint promotions or referral discounts. This can help you reach a wider audience and build a community of local support. Networking is vital for any new salon suite owner looking to grow their business.
6. Create a Relaxing Atmosphere
Ensure your salon suite provides a comfortable and inviting atmosphere. Invest in quality furniture, décor that reflects your style, and snacks/drinks to create a relaxing environment for your clients. A pleasant ambiance can enhance the overall experience and encourage repeat visits. This is key for a new salon suite owner wanting to leave a lasting impression.
7. Stay Updated on Trends
Keep up with the latest beauty trends and techniques by attending workshops, webinars, and industry events. Many of the large salon suite franchises offer their own events that cover topics that are highly relevant to you as a new salon suite owner. This will not only improve your skills but also keep your services fresh and exciting. Clients are more likely to return if they know you offer the latest and greatest in beauty care. As a new salon suite owner, staying current is essential.
8. Request and Display Client Reviews
Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, and Facebook. Display these reviews on your website and social media profiles to build trust and credibility. Positive testimonials can be a powerful tool in attracting new clients. This is especially important for a new salon suite owner looking to establish a reputation.
By implementing these hacks, you’ll be well on your way to creating a thriving salon suite business. Remember, consistency and quality are key to long-term success. Best of luck on your journey as a new salon suite owner! Interested in learning how Slick Marketers can help your new salon suite owners thrive with our marketing support? Book a strategy session for us here! Connect with us on Instagram!