Salon suite photography plays a crucial role in showcasing the special amenities and features offered by your salon suite location. High-quality photographs enhance your marketing strategy with your new professional assets, especially on social media! Employ the best practices below to make sure you capture your salon suites’ best side through photography.
Use Natural Light When Possible
Firstly, ensure good lighting! Schedule photoshoots during the day when natural light is abundant. Dim, overcast days result in lackluster photos. Use windows to your advantage, ensuring the sunlight illuminates the space. If you must use indoor lighting, a white poster board or light deflector will diffuse harsh overhead lights.
Access a Wide-Angle Lens
A wide-angle lens has a focal length of 35mm or shorter. Invest in this type of lens for interior and exterior shots to ensure a long frame of view. Just so you know, your mobile phone has a wide-angle setting if you are on a budget for your salon suite photography! Experiment with your phone’s settings and look up tutorials and guides for your particular model.
Get a Tripod
We recommend using a tripod or ring light stand. This stabilizes your camera to ensure clarity in your photographs. Even in low light conditions or using slow shutter speeds, your salon suite photography will come out sharp and clear!
Fill the Photo Frame
Get close to your subject or use your zoom to fill the frame for detail shots, eliminating distracting backgrounds. Furthermore, do not forget about negative space during your salon suite photography session!
Practice Perfecting Composition
Composition refers to the way elements in your photo are arranged. Make sure these elements are visually balanced. For example, having your beauty pro sit in their salon chair will lead the eye while also showcasing the salon suite surroundings.
Maintain Consistency
Additionally, use similar editing styles and filters for all your salon suite photography to maintain a cohesive look. From your website to your social media channels, the colors, brightness, and contrast should be similar throughout the portfolio. Having dissimilar looks and feels will decrease your brand’s perception and awareness.
Showcase Your Current Pros
Authenticity in the salon suite industry is everything. For instance, using your tenants as models directly communicates trust. Capture your stylists and beauticians at work, demonstrating the reality of building an independent career. Your pros will also be able to use these images for their own branding and marketing purposes.
Consider Hiring a Professional
Finally, if salon suite photography is not your forte, consider hiring a local photographer who specializes in interior or real estate photography. They can bring an expert eye and professional equipment to visually capture your space.
By following these best practices, you can create compelling photographs that highlight the best aspects of your salon suite location. In similar fashion, strategize your new photographic assets with our predictions for 2024 for amazing results. Ready to learn even more best practices for your videography and photography? Check out our ultimate guide here. Set your business apart from the competition and elevate your marketability through salon suite photography.