Writing blogs keeps your business relevant in the competitive social media market, and helps your website traffic increase. Social media followers from platforms such as Instagram, Facebook, Pinterest, and Twitter, can click on inbound links that take them directly to your site’s landing page. Blogging also helps beat out your competitors. Using frequently searched keywords, topics and categories, help Google increase your business’s chance of showing up in a search. Being able to confidently write about your industry and company will show your knowledge and leadership, ultimately building trust with consumers. Lastly, customers interact and personally get to know your business or product, from information they might not find through social sites!