At Slick Marketers, we’ve spent nearly a decade helping salon suite facility owners overcome challenges and achieve success in leasing out their spaces. Over the years, we’ve identified three salon suite problems where most salon suites struggle when trying to fill their suites — what we like to call the “3 P’s”: Pricing, Place, and People. In this blog, we’ll break down these three factors and share some insider tips to help you improve your leasing strategy.
1. Pricing: Getting the Numbers Right
One of the biggest salon suite problems that facility owners face is pricing. It’s not just about setting a rate that covers your costs; it’s about striking a balance between what the market will bear and the value you provide.
Why Pricing Matters:
Many owners set their prices months, or even years, before their facility opens. While this might seem like good planning, the reality is that markets change — often drastically. A new competitor might open nearby with lower prices, or your amenities might no longer justify the rate you’re asking. Worse, if salon professionals perceive that the price doesn’t match the value, they’re likely to walk away, regardless of how attractive your suites are on paper.
Slick Marketers’ Salon Suite Problems Pro Tip:
- Reevaluate Regularly: Stay competitive by regularly reviewing your pricing against current market conditions. Make sure your rates reflect the services, amenities, and overall experience you offer.
- Perception is Everything: It’s essential that potential renters feel they’re getting value for their money. If you’re charging a premium, ensure your suites are modern, well-maintained, and offer a unique experience that others can’t match.
2. Place: Location and Facility Make All the Difference
The second “P” in salon suite problems is all about your Place — not just the physical location of your suites but also the overall condition and atmosphere of your facility. Both play a critical role in attracting tenants.
Location, Location, Location:
Even if your suites are state-of-the-art, if they’re located in an inconvenient area, you’ll face an uphill battle trying to fill them. Difficult access, limited parking, or being in a neighborhood with safety concerns can turn potential renters off immediately.
Facility Condition:
Equally important is the condition of the facility itself. Is it modern, clean, and well-lit, or does it feel outdated and neglected? Salon professionals need a space that makes them feel proud to work and where their clients will feel comfortable. A poorly maintained facility with issues like bad lighting or an uncomfortable atmosphere will drive away potential tenants.
Slick Marketers’ Salon Suite Problems Pro Tip:
- Invest in Improvements: Simple upgrades like fresh paint, better lighting, or updated HVAC systems can significantly improve the appeal of your suites.
- Pick Your Location Wisely: If you’re in the planning stages of opening a salon suite facility, prioritize accessibility and consider what local amenities are available for both salon professionals and their clients.
3. People: Building the Right Community
The last (but definitely not least) “P” is People. This covers both the people who run the facility and the salon professionals themselves. Creating a positive community can make or break your leasing efforts.
Leadership Matters:
As a facility owner or manager, your role goes beyond just leasing space. Salon professionals want to feel supported and valued. If your leadership is disorganized, difficult to communicate with, or unwelcoming, it will create a negative environment. This leads to high turnover, bad reviews, and difficulty attracting new tenants.
The Salon Professional Community:
The environment within the salon suite facility is equally important. A toxic work atmosphere caused by difficult tenants or gossip can quickly ruin the sense of community. Potential renters are looking for a place where they can collaborate, grow their businesses, and feel comfortable — not a space filled with tension.
Slick Marketers’ Salon Suite Problems Pro Tip:
- Foster a Positive Culture: Make it a priority to build a supportive and collaborative community. Encourage open communication and ensure your salon professionals feel like they’re part of a thriving business. Little gestures that foster inclusivity and support can go a long way in retaining tenants.
Conclusion: Address the 3 P’s to Succeed in Leasing Your Salon Suites
Pricing, Place, and People — these are the three critical factors that can determine whether your salon suites are filled or left vacant. At Slick Marketers, we specialize in helping salon suite facility owners address these challenges and optimize their leasing strategies. By regularly reevaluating your pricing, investing in the right location and facility improvements, and fostering a positive community, you can set your salon suites up for long-term success.
Ready to take your salon suite business to the next level? Book a strategy session with Slick Marketers, where we’ve been leading the industry in salon suite marketing for nearly a decade. Let us help you fill those suites and create a thriving business.